Book direct
Live availability from freetobook sits on the site itself, with clear reasons why booking direct is the better deal.
All workCASE STUDY 02 / 05 · IN THE HEART OF INVERNESS
Ballifeary Guest House.
A Victorian villa B&B, a riverside stroll from Inverness Castle. The website needed to feel as welcoming as the breakfast table, and make booking direct the obvious choice.
THE STORY
A warm welcome. A direct booking.
THE BRIEF
Guests choosing a B&B compare dozens of listings on booking sites. Ballifeary needed a home of its own online: one that answers every question (the rooms, the breakfast, the walk into town) and gives guests a reason to book direct.
OUR APPROACH
A slate-and-gold palette and a handwritten script give the house its character. Every page earns its place: rooms, breakfast, getting here, where to eat and what to do, with live availability from the guest house’s own booking system.
THE LOCAL GUIDE
Dining and things-to-do guides turn the website into the start of the holiday, grouped the way guests actually plan: fine dining to live music, castles to road trips.
START TO FINISH
The whole site, top to bottom.
Keep scrolling and the full homepage scrolls with you, from first impression to the last call to action.
Scroll inside the frame
WHAT MAKES IT WORK
The details.
Small decisions, added up.
Here are the ones that matter most.
A local’s guide
Places to eat and things to do, sorted into easy groups, from bistros and live music to wildlife and road trips.
Breakfast, in detail
The breakfast menu gets its own page because, for a B&B, it’s half the reason to stay.
Found and understood
Clear titles and descriptions for search, and descriptive image text for screen readers.
ON YOUR PHONE
From the platform to the pillow.
Plenty of stays are booked on the move. The whole site, availability included, works beautifully on a phone.
More pages.
COLOUR & TYPE
A palette with a sense of place.
Slate
#282C36
#282C36
Night
#1E222A
#1E222A
Gold
#C1A972
#C1A972
Linen
#E8E4DC
#E8E4DC
Cloud
#F4F2EF
#F4F2EF
AaDancing ScriptLogo and headings
AaSource Sans 3Body text
NEXT PROJECT
Ladies Lodge.
YOUR NEXT CHAPTER STARTS WITH A HELLOINVERNESS, SCOTLAND / LOCAL TIME
Your business
could be next.
Plan your project in two minutes, or simply say hello.
Start a project hello@highlandcreative.co.uk 07920 404 163